Brastemp is the best-known brand when it comes to home appliances. With this market presence, Brastemp had developed a credit card that offers exclusive brand benefits to consumers. But as everything evolves, the brand created a gold credit card, offering even more benefits and experiences. Our goal in this project was to show the evolution of design and product positioning, exposing to the public that this is not just a simple credit card.
It's a premium card for premium consumers.
Brastemp is the best-known brand when it comes to home appliances. With this market presence, Brastemp had developed a credit card that offers exclusive brand benefits to consumers. But as everything evolves, the brand created a gold credit card, offering even more benefits and experiences. Our goal in this project was to show the evolution of design and product positioning, exposing to the public that this is not just a simple credit card. It's a premium card for premium consumers.
Brastemp is the best-known brand when it comes to home appliances. With this market presence, Brastemp had developed a credit card that offers exclusive brand benefits to consumers. But as everything evolves, the brand created a gold credit card, offering even more benefits and experiences. Our goal in this project was to show the evolution of design and product positioning, exposing to the public that this is not just a simple credit card. It's a premium card for premium consumers.
Brastemp is the best-known brand when it comes to home appliances. With this market presence, Brastemp had developed a credit card that offers exclusive brand benefits to consumers. But as everything evolves, the brand created a gold credit card, offering even more benefits and experiences. Our goal in this project was to show the evolution of design and product positioning, exposing to the public that this is not just a simple credit card. It's a premium card for premium consumers.
Brastemp is the best-known brand when it comes to home appliances. With this market presence, Brastemp had developed a credit card that offers exclusive brand benefits to consumers. But as everything evolves, the brand created a gold credit card, offering even more benefits and experiences. Our goal in this project was to show the evolution of design and product positioning, exposing to the public that this is not just a simple credit card.
It's a premium card for premium consumers.
PROJECT
Graphic Design, Art Direction
CLIENT
Brastemp - Whirlpool
ROLE
Lead Designer, Art Director
Agency: Jüssi
Client: Brastemp - Whirlpool
Design & Art Direction: Bruno Lincoln